SINGULAR NARRATIVE FOUND: "NO KINGS" is what the Democrats have been painfully needing (a good slogan)
It’s that simple. Finally. The Democrats, who have lacked a SINGULAR NARRATIVE have finally locked on to one, good, broadly unifying, deeply resonant message, thanks a great deal to Ezra Levin.
The One Thing
The idea of THE SINGULAR NARRATIVE is at the core of the entire ABT Framework. In fact, it’s at the core of narrative intuition itself. For years I’ve pointed to the bestselling business communications book THE ONE THING and asked why the Democrats couldn’t figure it out. Hillary and Kamala both lacked a clear singular narrative. Biden had one but it was terrible.
It’s what Trump has had from the start, starting more than a decade ago. It’s what MAGA has been.
Since January of this year the Democrats have been staging rallies that are filled with all kinds of fun, creative, wacky, outlandish signs and potential slogans as Rachel Maddow, night after night highlighted them, basically singing a song of, “We’re Winning!” when in fact they haven’t been, at all. The Democrats have been losing painfully, and all the while lacking a clear, simple unifying theme.
BUT …
At the same time, one guy kept showing up on Rachel Maddow’s show, quietly building momentum. His name is . He and his wife Leah Greenberg co-founded Indivisible and from the start you could see they knew what they were doing in assembling what came to fruition last weekend — a true mass movement of revolt against the current president.
Will it work? Who knows, but at least it now has a fighting chance because they have identified a simple, unifying theme which is NO KINGS. It’s a label that will stick as well as BLACK LIVES MATTER, OCCUPY WALL STREET, #METOO, and MAGA have.
It was desperately needed.
And part of what it does so well is to paint their opponents into a corner.
Are there any Republicans who are willing to argue "YES KINGS"?
Good luck with that.
NO KINGS is potentially as good as MAGA.
Which is awesome.
Congratulations, Democrats. You’re figuring out basic narrative dynamics in a world of too much information.