Why subscribe to the ABT Agenda?

This Substack is an actual communications tool for you. The ABT (And, But, Therefore) Framework has been developed over the past 15 years by scientist-turned-filmmaker Dr. Randy Olson in a series of 9 books. The ABT is the analytical tool enabling you to tap into the power of narrative structure for communication in business, law, politics, science, medicine, and bar talk.

ABT Agenda is home to the continuing development and exploration of the ABT Framework. Subscribe to get full access to the newsletter, publication archives, and invitation to our weekly ABT Kindred Spirits hour, Wednesdays @ 10:00 am PST.

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